Case Study - Improving marketing performance

Client

Thermondo, a leader in sustainable heating solutions.

Objective

Thermondo sought to optimize their tracking performance, improve GDPR compliance, and enhance advertising efficiency. The project aimed to migrate their tracking setup to a server-side environment while improving data quality and attribution through anonymized data integration.

Solution

twigbit collaborated with Thermondo over a 6-month project to deliver a comprehensive solution:

1. Tracking Migration

   • Migrated their tracking setup to a server-side environment using Google Tag Manager, eliminating reliance on cookies.
   • Improved data control and ensured compliance with GDPR by managing visitor data in a secure server environment.

2. Data Quality and Attribution Optimization

   • Enhanced data quality by integrating anonymized data from additional sources.
   • Refined attribution rules to provide a clearer picture of campaign performance and customer journeys.

3. Advertising Optimization

   • Enhanced advertising performance by improving reporting accuracy and minimizing data loss.
   • Delivered actionable insights to boost the efficiency of marketing campaigns.

4. Engineering Collaboration

   • Worked closely with the engineering team to improve their lead form and integrate the new tracking solution with their lead funnel and Salesforce.
   • Ensured seamless deployment of new features through proactive collaboration and feedback loops.

Results

• Reduced tracking loss by 80%.
• Significantly improved advertising performance through better reporting and data accuracy.
• Enhanced GDPR compliance and data privacy by implementing server-side data management.
• Optimized data quality and attribution rules, leveraging anonymized data for improved insights.
• Successfully integrated the solution with Thermondo’s existing systems, improving lead generation processes.

What we did